Pre-Paid Legal Leads - Three Choices, What Is Optimal?
Prepaid Legal leads can make the difference between success and failure in your business. But, not all leads are created equal.
Whether you decide to buy leads or generate your own, there are three main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Potential customers. These prospects are interested in one of your products or services. If satisfied, they may be carefully introduced to your opportunity with reasonable success. But, they didn't start with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the serious ones, address their concerns and guide them into your opportunity.
3. Active network marketers. These prospects are already in an opportunity, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their wallet by enrolling in a program.
The best prepaid legal leads are those in the third group: active network marketers.
Why?
Well, as mentioned above, you know they have an interest in making a profit with network marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they join your downline and get up to speed, they'll create results much more quickly (and with less training) than the average person.
Lastly, they likely know other active networkers: their upline, downline, and even cross-line distributors they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.
They're in an opportunity, though, and not necessarily looking to begin something new. It's your job to subtly, and carefully, pique their interest without setting off any alerts.
The best way to do this is to start with an offer that benefits them in their existing business... something not even related to your opportunity. Something generic, like marketing tools or training.
Secure their trust, and demonstrate your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that work. But make it clear that the only people who get your true focus are the people contributing to your financial success.
At that point, becoming a member of your group will be the next logical step.
In summary, you can go after potential customers, you can go after opportunity seekers, or you can go after active network marketers. Of the three, active network marketers have the greatest potential to explode your team with the least effort. Focus your energies there, and your business will be transformed.
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Whether you decide to buy leads or generate your own, there are three main "types" or categories that you'll find useful in growing your Prepaid Legal business:
1. Potential customers. These prospects are interested in one of your products or services. If satisfied, they may be carefully introduced to your opportunity with reasonable success. But, they didn't start with an interest in making income, and they're going to need a lot of education.
2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to figure out. Also, they may or may not have specific interest in network marketing or PPL. Your responsibility will be to find the serious ones, address their concerns and guide them into your opportunity.
3. Active network marketers. These prospects are already in an opportunity, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their wallet by enrolling in a program.
The best prepaid legal leads are those in the third group: active network marketers.
Why?
Well, as mentioned above, you know they have an interest in making a profit with network marketing. You won't hear them say, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they join your downline and get up to speed, they'll create results much more quickly (and with less training) than the average person.
Lastly, they likely know other active networkers: their upline, downline, and even cross-line distributors they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your downline.
They're in an opportunity, though, and not necessarily looking to begin something new. It's your job to subtly, and carefully, pique their interest without setting off any alerts.
The best way to do this is to start with an offer that benefits them in their existing business... something not even related to your opportunity. Something generic, like marketing tools or training.
Secure their trust, and demonstrate your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that work. But make it clear that the only people who get your true focus are the people contributing to your financial success.
At that point, becoming a member of your group will be the next logical step.
In summary, you can go after potential customers, you can go after opportunity seekers, or you can go after active network marketers. Of the three, active network marketers have the greatest potential to explode your team with the least effort. Focus your energies there, and your business will be transformed.
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